P&G partners with Special Olympics to enable athletes to achieve their sporting dreams

February 20, 2012

 To say ‘Thank you Mom,’ P&G garners support for athletes of Special Olympics Singapore and their moms

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Awareness for Special Olympics in Asia

Singapore, 20 February 2012 – In an effort to enable Special Olympics athletes to achieve their sporting dreams in Singapore and regionally, P&G is raising awareness for Special Olympics in Asia, as a part of their "Thank You Mom" campaign.

Special Olympics relies heavily on donations to maintain its training programs, competitions and activities, which are provided free-of-charge to persons with intellectual disabilities. The largest need, however, for Special Olympics in the Asia-Pacific region is public awareness, with the organisation only being able to reach out to less than 1% of children with special needs due to low awareness.


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Special Olympics offers athletes like Salim bin Buang an avenue to advance his developmental skills.

Helping athletes achieve goals

Madam Junaini Rawi, mother of Special Olympics athlete Salihin Sinai who climbed Mount Kilimanjaro in 2011, shares how the organisation has helped her son, “Special Olympics builds an athlete's confidence and self esteem. It gave Salihin an education in sports, taught him discipline and dedication, Special Olympics showed him what success is. As a mum, I just look to support Salihin's dreams and encourage him in whatever he wants to do.”

After competing in the World Summer Games in Athens, Greece, Special Olympics Singapore athletes returned home with 12 gold medals, 13 silver medals and 12 bronze medals. Dr. Kevin Chew, Executive Committee Member of Special Olympics Singapore comments, “Programs offered to the athletes help them to not only achieve sporting goals, but also to build the athletes' cognitive, motor and social development.”


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Ellie Xie, Country CEO P&G Singapore & Malaysia (left) with Special Olympics Singapore athlete Benson Tan

Social Change Through Sports

Special Olympics Singapore is the only organisation in the country solely dedicated to offering the chance for children with intellectual disabilities to participate in sports. Due to limited resources, there are persons with intellectual disabilities on waiting lists to join the different sports training programs.

Ellie Xie, Country CEO P&G Singapore & Malaysia, comments, “Having interacted with the athletes of Special Olympics, we realise that what the organisation does on a daily basis is very meaningful in developing the lives of these athletes with special needs. We hope to generate a greater awareness and to share with Singaporeans what a great cause this collaboration supports.”

With this, P&G hopes to bring about social change through sports and help make Singapore a place that further embraces individuals with intellectual disabilities.


About Special Olympics

Special Olympics is a global movement led by athletes with intellectual disabilities who use sports as a stage to demonstrate the capabilities of all people and to build inclusive and tolerant communities. At its core, Special Olympics believes your courage can change our world.

About Special Olympics Singapore

Special Olympics Singapore is a non-profit organisation dedicated to providing year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. Special Olympics Singapore offers continuing opportunities for athletes to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.
Special Olympics Singapore provides opportunities for athletes to participate in National, Regional and World Special Olympic Games, promotes integration amongst Special Olympics athletes and mainstream school students through participation in unified team sports, and encourages family involvement and increases public awareness about individuals with intellectual disabilities.

About P&G

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About ‘Thank you Mom’

P&G plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company‟s leadership brands, including Pampers®, Tide®, Gillette® and Pantene®, will help those who moms care about the most…children. Additionally, P&G will also help thousands of moms of Olympians experience The Olympics.

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Our Supporters

The Christmas Records TrustFunding Special Olympics work worldwide.Learn More »


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Annenberg FoundationSupports our goals for coaches’ excellence.Learn More »


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Bank of AmericaSupports Special Olympics Team USA.Learn More »


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Coca-ColaOfficial global partner of Special Olympics.
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ESPNWorldwide support for Unified Sports.Learn More »


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EssilorOfficial global supplier of ophthalmic lenses.Learn More »


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Health One GlobalGlobal health data technology partner.Learn More »


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Hear the WorldSupplies hearing aids to our athletes.Learn More »


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AIPSGlobal Impact Partner for Special Olympics.Learn More »


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Lions ClubSupports access to quality eye care.Learn More »


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MattelSupports various youth programs.Learn More »


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MTM RecognitionSupplier of awards and medals for our athletes.Learn More »


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Perfect Sense DigitalSpecial Olympics' leading digital partner.Learn More »


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Procter & GambleProvides marketing campaigns that support our athletes.Learn More »


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SafewayRaises funds and awareness for people with disabilities.Learn More »


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SàfiloSupplies optical frames and sunglasses.Learn More »


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UNICEFProvides greater inclusion of children with disabilities.Learn More »


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Y&RPowering our global youth marketing campaign.Learn more »


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