Meet Mario

octubre 22, 2011

At the end of February, our newest public service announcement "Skeleton" was launched as a part of our ongoing 'Be A Fan' campaign. The basketball-themed PSA encourages viewers to get past first impressions and see Special Olympics athletes for what they are: athletes.

Mario spins a basketball on his finger

Created by ad agency and longtime Special Olympics supporters BBDO Worldwide, this exciting new spot features the latest in digital animation and features Mario Ogunbowale, a 21 year-old Special Olympics athlete hailing from Milwaukee, Wisconsin. Mario plays on the Milwaukee Blazers Special Olympics basketball team and started competing with Special Olympics back when he was age 16.

On Wednesday, February 24th, Mario and his family were special guests at the Milwaukee Bucks NBA home game where Mario was able to see himself up on the jumbotron, in-arena, in front of the entire crowd! The local NBA partner station in Milwaukee, Fox Sports Wisconsin, also showed the spot on television to their viewing audience at home.

Our partners at NBA Cares supported the launch well beyond Wisconsin, posting the PSA on their NBA Cares website and You Tube pages. They also showcased the PSA on National television from March 3-12th, on both NBA TV and ESPN (Friday, 3/5, NBA game on ESPN game, New Orleans @ San Antonio). We are continuing to work with NBA teams on a local level to showcase the PSA in-arenas across the country through the rest of the NBA season. The support of the NBA was probably best articulated by NBA.com blogger Sekou Smith who said – "Super Mario has a commercial that rivals those of Kobe Brant, LeBron James, Dwane Wade and their NBA brethren."

If you haven't seen it yet, you can check out the PSA here and read more in our online press room as well. We also have the PSA on our official Special Olympics You Tube page. The timing of the launch is just in time for NCAA March Madness and will run throughout the year with plans to be featured during the Euroleague Four Competitions in Paris, and during the NBA Finals in the U.S.

Special Olympics, through sport, has been working to change attitudes about people with intellectual disabilities and help society see their capabilities. People significantly underestimate the capabilities of people with intellectual disabilities and this new PSA is just one example of how we can help change those attitudes.

The "Skeleton" PSA was generously provided to Special Olympics by BBDO.  Mr. Andrew Robertson, Chief Executive Officer, BBDO Worldwide, Inc. is a Special Olympics Board Member. This PSA is being distributed to all of our Regions, in arenas, on television and at events throughout 2010 as we continue the 'Be a Fan' campaign.

QUOTE FROM PRESS RELEASE: "The incredible creative work of BBDO is a testament to their continued support of Special Olympics' vision to help society realize the potential and abilities of people with intellectual disabilities," said Brady Lum, President and COO of Special Olympics. "We appreciate the ongoing support of Andrew Robertson and his team for creating a powerful advertisement that helps us send this message to millions of people."


Your Donation Matters

Special Olympics transforms athletes’ lives through the joy of sport. Help us make a difference.

DONATE TODAY»

Volunteer Near You

Volunteering with Special Olympics is fun and very rewarding, for both the athlete and the volunteer!

LEARN MORE»

Follow Us

Ayúdenos a encontrar un atleta más

Donar »

Buscar eventos locales y obtener información sobre oportunidades para voluntarios en una de nuestras 220 oficinas en todo el mundo.

BUSCAR UNA LOCALIDAD PRÓXIMA »

Videos and Photos

Juegos unificadosLos deportes unificados revelan los puntos fuertes de cada miembro del equipo.Ver vídeo: »


Videos and Photos

DiferenteBarry Cairns explica qué representa ser un atleta con DI.Ver vídeo: »


Videos and Photos

Atletas más sanosNuestra clínicas médicas gratuitas marcan una gran diferencia.Ver vídeo: »


Videos and Photos

Esperanza en HaitíLeo y Gedeon juegan en campos precarios, ciudades de tiendas de campaña, donde pueden.Ver vídeo: »


Videos and Photos

Lo que nos enseña el deporteNuestro trabajo que cambia vidas tiene como sustento la fuerza del deporte.Ver vídeo: »


Videos and Photos

Muy, muy especialLa música ayuda a las Olimpiadas Especiales a tener un impacto mundial.Vea la presentación »


Videos and Photos

Noticias del mundoExcelentes fotos de eventos y personas de las Olimpiadas Especiales.Vea la presentación »


Videos and Photos

Colaboradores para el cambioLos colaboradores de las Olimpiadas Especiales son esenciales para hacer lo que hacemos.Vea la presentación »


Videos and Photos

Deportes de veranoNuestros atletas corren, saltan, nadan y marcan en verano.Vea la presentación »


Videos and Photos

Poder del deporteLos deportes son un poderoso instrumento para cambiar la vida de nuestros atletas.Vea la presentación »


Videos and Photos

Qué hacemosDeportes, salud, educación, comunidad y más.Vea la presentación »


Videos and Photos

Quiénes somosSomos atletas, familiares, personalidades, voluntarios y más.Vea la presentación »


Videos and Photos

Inspiración de jóvenesEn India se está realizando un programa de Olimpiadas Especiales centrado en los jóvenes.Vea la presentación »


Videos and Photos

Hasta la cimaEl Kilimanjaro fue un campo de pruebas para un atleta de las Olimpiadas Especiales de Singapur.Vea la presentación »


Videos and Photos

Deon NamisebEs un orador y un ejemplo a seguir. Pero no empezó así en Namibia.Más información »


Videos and Photos

Un mundo de oportunidadesLos médicos dijeron que Lani “nunca va a conseguir nada”. Más información »


Videos and Photos

Encontrar su vozDavid Egan siempre ha tenido grandes sueños. ¡Miren lo que ha logrado!Más información »


Special Olympics Blog

Health Needs Need Closer Examination

"You can't compete if your feet hurt, if your teeth hurt or if your ears ache."read more »

Posted on 2014-04-07 by Ryan

go to blog »


*

Special Olympics - Become a Fan