Coca-Cola Company

One of Special Olympics' longstanding corporate partners, The Coca-Cola Company has been affiliated with the movement since 1968, providing support for the movement through cash, in-kind products and marketing services. Coca-Cola's support has ranged from local Special Olympics Programs to the Special Olympics World Games.

Special Olympics World Games Highlights

As an Official Global Partner of the 2007 Special Olympics World Summer Games in Shanghai, China Coca-Cola not only provided support through the provision of products and volunteers, it also took part in a multi-faceted marketing campaign. The campaign ranged from a major online auction featuring high-profile items donated by NBA Star Yao Ming and Olympic gold medalist Liu Xiang, to Special Olympics commemorative packaging and an awareness campaign that included school and university outreach, Internet activity, outdoor advertising, retail displays and signage on nearly 20,000 coolers and vending machines in the Shanghai area. All of this culminated in Coca-Cola presenting a check for 8 million RMB (US$1 million) to the Special Olympics World Summer Games.

Coca-Cola's support continues around the 2009 Special Olympics World Winter Games in Boise, Idaho, once again through various forms that highlight their commitment to the Special Olympics movement – from an online awareness campaign through, advertising on Coca-Cola trucks and media activities, to activation through retail point of sales and onsite at the Games through the Coca-Cola Pin Trading Booth and employee engagement.

Marketing Support Highlights

In 2008, Coca-Cola featured Special Olympics athletes in a commercial that was aired during the Beijing Summer Olympics. The theme of the commercial was supporting every Olympic dream and featured several Special Olympics athletes alongside Olympic athletes and Special Olympics supporters such as Nadia Comaneci (Special Olympics Board Member), Carl Lewis and Rafer Johnson. Some highlights of the coverage the commercial received include:
Advertising Age - “Ceremony” was the top Nielson IAG rated ad in the month of August 2008
USA Today - Rated as one of the favorite ads during the Olympics
Vogue Republic - Rated as the number one ad from the Beijing Games

Your Donation Matters

Special Olympics transforms athletes’ lives through the joy of sport. Help us make a difference.


Volunteer Near You

Volunteering with Special Olympics is fun and very rewarding, for both the athlete and the volunteer!


Follow Us


捐赠 »

在我们的 220 个全球办事处查找当地的活动并了解相关志愿者机会。

查找您附近的地点 »

Videos and Photos

鼓舞人心的年轻人一项以青少年为中心的特奥会项目已在印度启动和运行。查看幻灯片 »

Videos and Photos

到达山顶乞力马扎罗山是新加坡特奥运动员的试验场。查看幻灯片 »

Videos and Photos

Deon Namiseb他是一位演说家,并且是偶像级人物。 但最初在纳米比亚的日子里,却并非如此。了解详情 »

Videos and Photos

非常特别音乐有助于特奥会在世界范围内发挥影响。查看幻灯片 »

Videos and Photos

世界各地特奥会活动和人们的精彩照片。查看幻灯片 »

Videos and Photos

变革中的合作伙伴特奥会合作伙伴对我们的工作至关重要。查看幻灯片 »

Videos and Photos

夏季体育运动在夏季,我们的运动员可以跑步、跳跃、游泳并获得相应得分。查看幻灯片 »

Videos and Photos

体育的力量体育是一种改变运动员生活的强大方式。查看幻灯片 »

Videos and Photos

不同Barry Cairns 说,患有智力障碍的人士如何能够成为运动员。观看视频 »

Special Olympics Blog

Health Needs Need Closer Examination

"You can't compete if your feet hurt, if your teeth hurt or if your ears ache."read more »

Posted on 2014-04-07 by Ryan

go to blog »


Special Olympics - Become a Fan