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Coca-Cola Company

The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, volunteers and awareness that support Special Olympics Programs and events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.

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The Coca-Cola Company is an Official Global Partner of Special Olympics.

History of Support

As an Official Global Partner of the 2011 Special Olympics World Summer Games in Athens, Greece Coca-Cola provided a full array of support through the provision of products to athletes, families, volunteers and guests and executed a multifaceted engagement strategy for the Games utilizing Coke’s 125th anniversary as its platform. Activation included advertising, commemorative packaging, retail displays, print and radio ads, an online awareness campaign through Facebook and a television commercial airing throughout Greece featuring Coke employees and a Special Olympics athlete sharing the message of Special Olympics.

Coca Cola’s commitment and support continues around the 2013 Special Olympics World Winter Games in Korea where Coca-Cola will provide cash, product, equipment and services to support the Games.


Marketing Support Highlights

In 2010, during the Vancouver Olympic Winter Games, Coca-Cola aired a television commercial celebrating the accomplishments of Olympians and Special Olympics athletes alike. The theme of the commercial was “supporting Olympic dreams” and featured several Special Olympics athletes alongside Olympic athletes and Special Olympics supporters such as Michelle Kwan (Special Olympics Board Member), Carl Lewis and Nadia Comaneci (Special Olympics Board Member). The commercial was the 3rd highest rated Olympic ad in Primetime, according to Nielson, and reached almost 260 million households in the United States.

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AVSC RecordThe most successful benefit recording in musical history.Learn More »


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Annenberg FoundationSupports our goals for coaches’ excellence.Learn More »


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Bank of AmericaProud partner of Special Olympics.Learn More »


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Coca-ColaSpecial Olympics Founding Partner.Learn More »


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ESPNGlobal Presenting Sponsor of Unified Sports®.Learn More »


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EssilorOfficial global supplier of ophthalmic lenses.Learn More »


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Health One GlobalGlobal health data technology partner.Learn More »


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AIPSGlobal Impact Partner for Special Olympics.Learn More »


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Lions ClubSupports access to quality eye care.Learn More »


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MattelSupports Special Olympics Youth Programs.Learn More »


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Procter & GambleCelebrating over 30 years of partnership with Special Olympics. Learn More »


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SafewayRaises funds and awareness for people with disabilities.Learn More »


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SàfiloSupplies optical frames and sunglasses.Learn More »


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UNICEFProvides greater inclusion of children with disabilities.Learn More »


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MTM RecognitionSupplier of awards and medals for our athletes.Learn More »


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Perfect Sense DigitalSpecial Olympics' leading digital partner.Learn More »


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Y&RPowering our global youth marketing campaign.Learn more »


Special Olympics Blog

Sport and Tech Team Up for Good

Now, thanks to Microsoft, athletes, coaches and families will have rapid access to useful information about their scores, times, personal bests, fitness and health. Special Olympics can use this capability to dramatically improve the lives of people in our Movement.  read more »

Posted on 2014-10-27 by Janet

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