The presentation was made to Kai Troll, Director of Organisational Development and Marketing, Special Olympics Europe/Eurasia, during the SOEE Sports Conference in Malta in the presence of the Special Olympics Europe/Eurasia Sports Department and the National Sport Managers and Directors.
Eurolotto.com was announced as the Official Lottery Partner of Special Olympics Europe/Eurasia in May 2011. This partnership with Eurolotto.com, currently available in 23 European languages, allows them to reach an audience of millions in 58 countries throughout Europe and Eurasia. It also serves to confirm and underline the company’s emphasis and commitment to social investment and ongoing market expansion throughout the region.
With daily draws and a progressive jackpot with a minimum of 25 million euro Eurolotto.com is Europe's largest daily lottery. The lotto draw is licensed by the Maltese Lotteries and Gaming Authority (LGA) and the daily draw is physically monitored by the LGA in Malta. Besides the Eurolotto lottery, various scratch cards are available with a largest possible jackpot of 5 million euro. The agreement is signed between Cherry’s wholly owned subsidary; Euroslots Ltd and Special Olympics Europe/Eurasia.
Many of the Special Olympics national programs are benefitting not only through the PR and awareness campaigns but also by receiving a portion of the lottery profits in the respective countries.
“We are delighted to be able to make this financial contribution to Special Olympics Europe/Eurasia and extremely pleased with the fact that our customers also support and help beneficiaries. The movement has been changing lives and attitudes for more than 40 years and now Cherry contributes to Special Olympic activities. Special Olympics is one of the world's most favourable brands and organisations and we are very proud to be associated with a movement that is so special to so many million individuals, athletes and families around the world. We like the idea of “inclusion” and “social integration” of people with intellectual disabilities into society through sports. In addition, we share many of the Special Olympics values and attributes that are important for Eurolotto as well: respect, joy, hope, dignity, passion and fair play. We are very inspired to provide more people with intellectual disabilities more sporting opportunities and to become Special Olympics athletes, being able to train and compete on a more regular basis to improve their skills and to experience joy” says Gunnar Lind, CEO and President of Cherry/Eurolotto.
Kai Troll, Director with Special Olympics Europe/Eurasia said “We are delighted with this significant cash contribution from Cherry/Eurolotto. Since becoming the Official Lottery Partner of Special Olympics in May 2011, Eurolotto have been fundamental in reinforcing the strength and value of the Special Olympics brand on a European platform. Eurolotto is an excellent partner to us, not only for the economical element but also through our mutual commitment to develop initiatives and activities to promote the mission and values of Special Olympics “
For Further information contact:
Special Olympics Europe Eurasia