Proctor & Gamble Debuts Maria Shriver's Tribute to Her Mother, Special Olympics Founder Eunice Kennedy Shriver, In " The Gift My Mother Gave Me" Digital Video
mayo 07, 2013
P&G encourages families across the U.S. to watch and share the tribute video to support Special Olympics.
For Immediate Release
Cincinnati, OH, May 7, 2013 - Procter &
Gamble (NYSE: PG), proud partner of Special Olympics for
thirty-three years, and the Proud Sponsor of Moms, premiered today
"The Gift My Mother Gave Me," a digital video featuring Maria
Shriver honoring her mother, the late Eunice Kennedy Shriver, who
founded Special Olympics in 1968. In addition to being a moving
tribute to Maria's remarkable mother, the video will also help
raise funds for Special Olympics. For every share of the video from
P&G's Thank you, Mom Facebook page (www.facebook.com/thankyoumom)
during the month of May, P&G will donate $1 to support Special
Olympics programs and services, up to $50,000.
"It was a honor to celebrate my mother's life through this video
and share the unique gifts she gave me, while, at the same time,
giving people an opportunity to support Special Olympics, the
world-changing organization she mothered alongside her five
children," said Shriver. "The gift my mother gave me was the
gift of possibility. From an early age, she instilled in me a
belief that I could do anything I wanted to do. She was my greatest
champion. It wasn't a matter of, 'Can I?' or 'Should I?'
It was just, 'You can, you must, you will!"
Maria Shriver, mother of four, award-winning journalist and
producer, and six-time New York Times best-selling author, has been a
lifelong advocate for people with intellectual disabilities,
serving as a member of the International Board of Special
"At P&G, our mission is to touch and improve lives and
support moms through our Thank you, Mom program," said Jodi Allen,
Vice President of North America Operations and Marketing at
P&G, and proud mom of four. "P&G's partnership with Special
Olympics is one of the longest continuous cause marketing
relationships in the United States. We are thrilled to be
partnering with Maria Shriver to honor not only her mom and the
courageous moms of Special Olympics athletes, but all moms across
About Procter & Gamble
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About Special Olympics
Special Olympics is an international organization that changes
lives through the power of sport by encouraging and empowering
people with intellectual disabilities, promoting acceptance for
all, and fostering communities of understanding and respect
worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special
Olympics movement has grown from a few hundred athletes to more
than 4 million athletes in over 170 countries in all regions of the
world, providing year-round sports training, athletic competition
and other related programs. Special Olympics now take place every
day, changing the lives of people with intellectual disabilities
all over the world, from community playgrounds and ball fields in
every small neighborhood's backyard to World Games. Special
Olympics provides people with intellectual disabilities continuing
opportunities to realize their potential, develop physical fitness,
demonstrate courage, and experience joy and friendship. Visit
Special Olympics at www.specialolympics.org.
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