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2015 World Games Boost Global Awareness

Media coverage of the 2015 Special Olympics World Games brought a new level of global awareness of the skills and abilities of our athletes with intellectual disabilities and the Special Olympics movement.

Coverage of the Games by media worldwide generated over 20 billion media impressions through multiple mediums. 

Held from 26 July to 2 August, the LA Games were the largest sports and humanitarian event on the planet this year. Nearly 6,500 athletes from 170 countries around the world competed in Los Angeles in 25 sports over nine days.

ESPN, host broadcaster of the Games, reported 20.16 million people in the United States watched some part of ESPN's coverage. The social media audience reached more than 4 billion impressions across all channels including Facebook, Facebook Spanish, Twitter, Instagram, Google+, YouTube and LinkedIn. The 2015 Games was the No. 1 trending topic on Facebook, and Google ran a Google Doodle for two days during the Games to drive awareness. To read the full report on all awareness and coverage around the Games, click below.

About Me:

I am the Director of Global Media and Public Relations for Special Olympics.

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Read the report