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Harris Poll: Special Olympics is Top Disability Organization

Special Olympics was named the Top Disability Organization in the prestigious Harris Poll 28th Annual EquiTrend Study released April 20. The poll reveals the strongest brands in nearly 100 categories across a wide variety of industries including media, travel, financial, automotive, entertainment, retail, restaurant and household brands, based on consumer response. Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors - familiarity, quality and purchase consideration. More than 97,000 U.S. consumers assessed more than 3,800 brands as part of the study.

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