J. Brady Lum President and Chief Operating Officer As President and Chief Operating Officer, J. Brady Lum provides strategic direction and day-to-day leadership for Special Olympics. Prior to joining Special Olympics in May 2008, Lum spent 15 years at The Coca-Cola Company, serving in a variety of senior management positions. Most recently, he led the integration of the "Manifesto for Growth," a global initiative that recast Coca-Cola's mission, vision and capabilities. He also served in a variety of leadership roles in operations, marketing, strategic planning and organizational development, including Vice President, North America Strategic Planning and Integration, and Vice President and Northeast Region Manager for Coca-Cola North America. Lum's community involvement has been extensive. He has served as Chairman of the Board of the national Hands On Network and, as a Board Member, chaired the Strategic Planning Committee of the recently combined Hands On Network and Points of Light Foundation. He also serves on the Jefferson Scholars National Selection Committee and Mead Endowment Advisory Board at the University of Virginia, and is a graduate of the Diversity Leadership Academy in Atlanta, Georgia. He served as a Research Associate at the Institute of Strategic and International Studies in Kuala Lumpur, and is conversationally fluent in Spanish and Malay. Lum earned a bachelor's degree in government and foreign affairs, with honors, from the University of Virginia and a master's degree in business from Harvard University.