Striving to win is important in sport. The process of winning can bring out the best in people — performance, attitude and approach to life. As coach, it imperative that you not lose sight of the long-term objectives: helping athletes to develop and improve sports skills, have fun, and do well in sport competition — to win. Winning or striving to win is never more important than your athletes' well-being. Keep winning in perspective — there is room for fun too.