M&M'S® Chocolate Candies offer more than fun!

1 February 2003

The M&M'S® Brand is partnering with Special Olympics on a promotion that combines winning and giving in a unique way. During the months of February and March 2003, the M&M'S® Brand is launching a major promotion, the Find All Gold sweepstakes, in support of Special Olympics. Consumers have the chance to win US$50,000 in cash and a US$50,000 donation from M&M'S® Brand to the Special Olympics Program in their state by purchasing specially-marked bags of M&M'S® Chocolate Candies, already on sale in most areas. If you find a bag of all-gold M&M'S® Chocolate Candies, you win! Ten bags filled with all-gold M&M'S® Chocolate Candies will be secretly placed wherever M&M'S® Brand products are sold in the United States. Through this unique promotion, everybody wins. Did you know? •   M&M'S® Chocolate Candies are the most popular and recognized candy Brand in the world. •   More than 300 million M&M'S® Chocolate Candies are produced every day in the United States. •   In the past month, over two-thirds of all Americans have eaten M&M'S® Chocolate Candies. For more information about the M&M'S® Brand Find All Gold promotion and Keep Wrappers to Keep Dreams Alive program, visit the M&M'S® Chocolate Candies Web site at http://www.mms.com/. M&M'S® Brand has devoted an entire section of their fun and interactive site to this Special Olympics promotion. In addition to learning more about Special Olympics and some of the Special Olympics Team USA athletes, including the ability to write a message of support to athletes, visitors can do so much more. Want to send a message featuring the Red and Yellow characters to friends and relatives, reminding them to collect wrappers? You can find e-cards at the site. Teachers and community leaders can download "I Made a Difference" certificates for their class or group. Kids can learn more about collecting sports icons from wrappers and sticking them on a printable poster, as well as other activities. And there's nothing wrong with a little friendly competition — all visitors can check out which states are leading the wrapper drive. The promotion will be supported by dedicated M&M'S® Brand television advertising — including a prime time television spot featuring Special Olympics athletes and the M&M'S® Chocolate Candies characters — public relations activities, a special online program and exposure through the involvement of the M&M'S® Brand in the NASCAR® Daytona 500. Virtually all packages of M&M'S® Chocolate Candies sold during this time period (approximately 200 million bags) are featuring the Special Olympics USA logo and a description of the sweepstakes. Special Olympics welcomes M&M'S® Chocolate Candies, a Masterfoods USA Brand, as an Official Partner of Special Olympics USA and an Official Sponsor of Special Olympics Team USA, beginning in 2003 and continuing through 2004. Keep Wrappers to Keep Dreams Alive In addition to the Find All Gold sweepstakes, consumers can help raise even more money for Special Olympics by collecting the wrappers of speciallymarked bags. The M&M'S® Brand will donate 50 cents for each wrapper that consumers mail in. In addition to the Find All Gold sweepstakes, consumers can help raise even more money for Special Olympics by collecting the wrappers showing the Special Olympics sports icons, which printed inside specially-marked bags of M&M'S® Chocolate Candies. The M&M'S® Brand will donate 50 cents for each wrapper that consumers mail in, up to a maximum donation of US$750,000 (US$500,000 minimum M&M'S® donation). "On behalf of the M&M'S® Brand, Masterfoods USA is very excited about the partnership with Special Olympics," said Mark Mattia, Vice President of Marketing for the Chocolate Business Development Team. "Special Olympics and its athletes have inspired 'Red' and 'Yellow' to join them on the playing field to help make a difference." ™/® & © Mars, Incorporated 2002 The Special Olympics Logo is a registered trademark of Special Olympics. How you — and Special Olympics — can win: Look for specially marked packages of M&M'S® Brand Chocolate Candies. Check each bag you purchase for all gold M&M'S® candies. If you find a bag completely filled with gold M&M'S® Chocolate Candies, you'll win US$50,000 and a US$50,000 donation for your state's Special Olympics Program. See official contest rules for more details. Keep dreams alive for Special Olympics Athletes by helping to raise up to US$750,000 for Special Olympics (minimum guarantee US$500,000). How you can help keep dreams alive: Collect specially marked M&M'S® Brand wrappers. Send the specially marked M&M'S® Brand wrappers to M&M'S® Brand. M&M'S® Brand will donate 50 cents for each wrappers received. Send your wrappers to: M&M'S® Brand/Special Olympics Keep Wrappers to Keep Dreams Alive PO Box 5074 Blair, NE 68009-5074 Review the terms and conditions of "Keep Wrappers to Keep Dreams Alive."