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Each January, Special Olympics drives sales and share for 44 P&G brands. Special Olympics calls on supermarkets across the United States, garnering incremental shelf space and displays for P&G. That effort, combined with a donation with purchase, consumer offer, and trade overlay, drives incremental sales volume for P&G.
A P&G study rated Special Olympics “Number One” among their consumers when compared to other national and international charities.
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