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In early 2007 adidas formed a partnership with Special Olympics International to be the Official Sportswear Sponsor of the 2007 Special Olympics World Summer Games to be held in Shanghai in October. In addition, adidas will also be the Official Sportswear Supplier of the Special Olympics Law Enforcement Torch Run for the World Games.
adidas will support Special Olympics and the 2007 World Summer Games by supplying sportswear for volunteers, staff and technical officials. Additionally, the torch bearers and escort runners participating in the Law Enforcement Torch Run, which will begin in Athens and end at the Opening Ceremonies of the 2007 World Games in Shanghai, will be outfitted. adidas will also provide Special Olympics China with their uniforms for the Games.
“Special Olympics has empowered and offered individuals with intellectual disabilities access to sports training and competition for nearly 40 years,” stated Sandrine Zerbib, President of adidas Greater China. “Not only does the Special Olympics movement provide its athletes with an opportunity to improve their physical fitness but it helps them gain greater self-confidence and promotes positive self-image, and in many cases, helps them achieve their dreams. adidas holds the firm conviction that 'Impossible is Nothing,' and this sentiment is echoed in the 2007 World Summer Games. We look forward to inspiring every Special Olympics athlete to compete and to conquer. At the same time, we will spare no efforts in spreading the spirit of Special Olympics - equality, benevolence and tolerance.”
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