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May 30, 2013 | SOI General: Headquarters

Honor for Special Olympics Christmas Records

By Will Schermerhorn

The A Very Special Christmas® album series and partners Special Olympics, Big Machine Label Group, Clear Channel and WarpSpeed were honored with a Gold Cause Marketing Halo Award in the Transactional Category at the 11th Annual Cause Marketing Forum Conference on May 30 in Chicago. A total of 20 awards were given out to programs judged to be the best at "doing well by doing good" in 2012. This is the first recorded music album and campaign to earn a Golden Halo, which shows the influence the music industry has in the cause marketing arena. The A Very Special Christmas holiday music series, benefitting Special Olympics, celebrated its 25th anniversary this past holiday season with the first-ever release of two new albums and a non-traditional marketing effort to highlight the longest running and single most successful benefit recording series in musical history that brings "Joy to the Word" not just through music but through Special Olympics sports.

About Will Schermerhorn: I am the director of web products for Special Olympics and the father of a Special Olympics athlete in Virginia.
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