The Procter & Gamble Company is one of Special Olympics’ longstanding corporate partners, having supported the movement for more than 28 years.
The Procter & Gamble Company is a Promotional Partner of Special Olympics.
P&G provides support through the brandSaver promotion where each January more than 35 P&G brands are featured in a promotion throughout the United States through coupons in a P&G free-standing insert included in national newspapers. P&G has raised more than $37 million in the United States over the span of the partnership and Special Olympics has consistently driven sales, market share and incremental retail activity for more than 35 P&G brands through the brandSaver promotion.
In addition to providing support to Special Olympics in the United States, P&G also provides support around the world through marketing campaigns as well as the Live, Learn & Thrive grant. For example, for the past three years P&G has partnered with Special Olympics Middle East/North Africa to raise awareness and funds through the "Create Heroes" campaign. The campaign raises funds from sales of designated P&G products sold in stores in the United Arab Emirates, a percentage of which benefits local Special Olympics Programs in the region.