It's time to Spread the Word to End the Word. Use this toolkit to raise awareness and encourage people to pledge not to use the "R-word."
Join us and help end the R-word
Spread the Word to End the Word is an ongoing effort by Special Olympics, Best Buddies International and our supporters to raise the consciousness of society about the dehumanizing and hurtful effects of the word “retard(ed)” and encourage people to pledge to stop using the R-word.
The campaign, created by youth, is intended to engage schools organizations and communities to rally and pledge their support at www.r-word.org with a goal of reaching 100,000 pledges.
You can use these tools year-round to host your own Spread the Word to End the Word day of awareness in your community. If you have questions, please email info@specialolympics.org or call 1-800-700-8585.
Holding a school or community R-word event? You can find R-word Activation Tool Kits for purchase at www.r-wordstore.com along with individual merchandise items for sale like t-shirts, buttons, bracelets, water bottles, backpacks and much more.
Click on the links below for information and resources (General Information and Media Materials documents are Microsoft Word documents. Print Materials are Adobe PDFs unless otherwise noted).
General Information
Media Materials
Print Materials (PDF format)
To access the JPG and ZIP files, right-click on the link, choose "Save Target As ..." and save the file to the desired location on your computer. The "Spread the Word Graphics" file includes all the resource graphics in various formats.