United Arab Emirates - 19 March 2019: The Special Olympics World Winter Games Sweden 2021 logo has been unveiled.
The concept for the World Winter Games in Sweden 2021 is based on the idea of collaboration for better public health. The Swedish model intertwines the sports movement with local municipalities and governmental forces to create a happier and healthier life for all. The Games mark for the World Winter Games 2021 is an expression of that collaborative idea.
The mark also represents Sweden with the blue and yellow colors, it symbolizes the mountains and lakes of Åre and Östersund where the games are taking place. It represents a happy feeling of doing a brave attempt, cultural meetings and friendship across borders. Finally, it stands for friendship, collaboration, cultural meetings and also represents an ongoing movement.
The mark and the symbol are created by Gaute Hanssen, creative strategist at Special Olympics World Winter Games Sweden 2021.
“The idea was to make a strong, yet simple symbol that reflects the profile and spirit of the games. The solution we came up with was in its own simplicity a symbol that represents the mountains and lakes near Åre and Östersund; the athletes brave attempt and happiness when winning; friends and family togetherness and an ongoing collaboration for a healthier world,” says Gaute Hanssen.
At the same time the host of the upcoming World Winter Games is launching their web site and social media channels for 2021.
”I’m extremely happy that Sweden will be hosting this event, and believe it will be a true game changer. Not only will athletes from all over the world come together, it will also be a unique opportunity to highlight the health situation for people with intellectual disabilities not only in Sweden, but in the entire region. I truly believe we can change the mindset of people and together build even more inclusive societies — for all,” says Göran Hägerdal Senior Project Manager for the Special Olympics World Winter Games Sweden 2021.
About Special Olympics
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 6 million athletes and Unified Sports partners in more than 190 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 100,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including Bank of America, the Christmas Records Trust, The Coca-Cola Company, ESPN, Essilor Vision Foundation, the Golisano Foundation, the Law Enforcement Torch Run for Special Olympics, Lions Clubs International Foundation, Microsoft, Safilo Group, Stavros Niarchos Foundation, TOYOTA, United Airlines, and The Walt Disney Company. Click here for a full list of partners. Engage with us on: Twitter, Facebook, YouTube, Instagram and our blog on Medium. Learn more at www.SpecialOlympics.org.
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