In 2013, Special Olympics set forth to create a fully integrated marketing campaign that capitalizes on our strengths and creates breakthrough global awareness and fundraising targeting young people.
Global Youth Marketing Campaign
Knowing that we would need a global marketing agency to make this happen, we requested agencies bid for the work and Y&R won the business. They signed on to support Special Olympics pro bono through December 2015 to build an exciting youth marketing campaign that will launch in 2014. Led by Worldwide CEO David Sable, the Y&R team around the world is working on creative ideas to excite the world about the Special Olympics movement and help people understand that we are not just nice, we are important for society.