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Learn More About the IKEA Foundation 2017 Let'sPlay Campaign

The 2017 IKEA Good Cause campaign, Let’s Play for Change, specifically focused on children’s right to play and develop, highlighting the benefits of play for all children.

For every children’s book and toy that was sold during the campaign period, the IKEA Foundation made a donation of €1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course – play.