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Allison+Partners Support Special Olympics World Games Berlin 2023

As part of its global commitment to advocating for inclusion alongside Special Olympics, the Allison+Partners German team has sent a team of PR volunteers to the World Games
Group of people standing in front of Berlin 2023 signage.
Alllison+Partners Munich Staff Volunteer at Special Olympics World Games Berlin

MUNICH, June 22, 2023 - The German team of the international marketing and communications agency Allison+Partners is bringing a dedicated team of 13 volunteers who will serve as storytellers and reporters during the Special Olympics World Games Berlin, capturing content and bringing awareness to the powerful stories of Special Olympics athletes, coaches and volunteers.

The Special Olympics World Games is taking place from 17 – 25 June. Nearly 6,500 athletes and Unified partners (athletes without intellectual disabilities) from 176 countries will compete in 26 sports. Allison+Partners staff will attend competitions as well as non-sports events including Special Olympics Healthy Athletes® programming, the world’s largest program that provides free health screenings, education, and training to improve the care and wellbeing of individuals with intellectual disabilities, as well as athlete and family parties and festivals.

The team will interview fans in the stands, athletes, coaches and family members and share these stories with members of the media to demonstrate the power of inclusion. Through their involvement, the volunteers hope to contribute to shining a spotlight on the great achievements of Special Olympics athletes.

"We have great admiration for the athletic performance of Special Olympics athletes and would like to help them receive recognition for it from a wider audience through our volunteer work. And of course, we are equally looking forward to many days of great sporting events, joy and community. We are proud to be part of it!"
Heike Schubert, General Manager Germany at Allison+Partners

The collaboration between Allison+Partners and Special Olympics formally began a year ago, but the organization has been a long-standing supporter. The common goal is to promote the global inclusion movement as well as to gain greater awareness of Special Olympics projects in the areas of sports, education, health and athlete leadership. In addition to supporting major events and highlights such as the World Games in Berlin, there is a global volunteer engagement program that connects Allison+Partners' more than 600 employees with local Special Olympics Programs in 50 locations, as well as providing media training for athletes to better prepare them to share their stories in their local communities.

“Almost a year ago, we set out on a journey of inclusion with Allison+Partners, launching the first of its kind Global Volunteer Engagement Program, where hundreds of Allison+Partners staff from 50 offices across the globe connected with our Special Olympics Programs locally to volunteer in a number of ways—participating in events like Polar Plunge® events, attending Young Athletes events, serving as fans in the stands during local Games and trainings and offering invaluable communications support. The entire Allison+Partners Munich team has joined us on-site in Berlin and volunteered, reporting on our athletes’ achievements on and off the playing field, sharing these stories with media and promoting the importance of acceptance and inclusion. Our volunteers are the backbone of our movement and we are grateful for the Allison+Partners team to help ampflify those voices who are not always heard—the voices of our athletes. We are truly #unbeatabletogether.“
Christy Weir, Vice President of International Media Relation and Communications, Special Olympics

About Special Olympics

Founded in 1968, Special Olympics is a global movement to end discrimination against people with intellectual disabilities. We foster acceptance of all people through the power of sport and programming in education, health and leadership. With nearly four million athletes and Unified Sports® partners and one million coaches and volunteers in more than 170 countries, Special Olympics delivers more than 30 Olympic-type sports and nearly 50,000 games and competitions every year. Engage with us on: X, Facebook, YouTube, Instagram, TikTok, and LinkedIn. Learn more at

About Allison+Partners

Allison+Partners is a global marketing and communications agency that is part of the Stagwell Group, one of the most influential marketing and communications networks in the world. Agency partners leverage Stagwell's technology, data analytics, insights and strategic consulting solutions to deliver measurable results and optimize return on marketing investments for more than 1,700 clients worldwide.

Innovation and creativity characterize the work of Allison+Partners. The agency was named "Fastest Growing Agency 2020" by PR Week. In addition, the agency received numerous other awards.

Allison+Partners has 50 offices worldwide and operates in these five business areas: Consumer Marketing, Corporate Communications, Healthcare Communications, Public Affairs and Technology. The Marketing Innovation Team (MIT) provides services in the areas of research and studies, content production, creation of creative assets, social media and performance measurement. In addition, MIT spans all business units and provides clients with integrated storytelling. In Germany, Allison+Partners is represented by an office in Munich. For more information, please visit

Media Contact

Christy Weir

Special Olympics International
Vice President, International Media Relations & Communications
+1 202 738-8511