[Chur, Switzerland — 18 May 2026] The Special Olympics World Winter Games Switzerland 2029 continue to gain strong international momentum: The Coca-Cola Company has been confirmed as an Official Partner of the Games, further strengthening one of the most impactful partnerships in the history of inclusive sport. As a Founding Partner of Special Olympics International, Coca-Cola has supported and shaped the global Special Olympics movement from the very beginning. This long-standing commitment continues with its engagement in Switzerland 2029, reinforcing Coca-Cola’s role as a key global partner of the movement. As an Official Partner, The Coca-Cola Company joins the high-est sponsorship category, with extensive activation and communication rights, as well as industry exclusivity.
Driving inclusion through sport
The Special Olympics World Winter Games Switzerland 2029 are far more than a sporting event. They are a global platform for athletes with intellectual disabilities and a powerful statement for inclusion, respect and equal opportunities.
The Coca-Cola Company will actively support these values through national campaigns, event presence and on-site activations throughout the Games.
Strong presence across all levels of the Games
As an Official Partner, The Coca-Cola Company will benefit from comprehensive visibility across all platforms—from national communication campaigns and digital channels to a strong presence at competition venues, the Opening Ceremony at Letzigrund Stadium and additional events.
Through on-site activations and engagement opportunities, Coca-Cola will help create meaningful connections with fans, guests and participants.
Coca-Cola has played a defining role in the development of the Special Olympics movement worldwide. We are proud to continue this strong partnership on the road to 2029 and to work together in promoting inclusion on a global stage.
We are proud to continue our long-standing partnership with Special Olympics as an Official Partner of the World Winter Games Switzerland 2029. Together, we aim to make inclusion visible and create last-ing impact through the power of sport.
A further milestone on the road to 2029
With The Coca-Cola Company as an Official Partner, the momentum behind the Special Olympics World Winter Games Switzerland 2029 continues to grow. Preparations are progressing steadily, with increasing international attention and a clear goal: delivering a sustainable and inclusive global event.
