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Spread the Word Week at the University of Wisconsin

A group of people standing together holding up a banner.
After Unified basketball, players took the Spread the Word Pledge.
Four people on the ground signing a large banner.
Students at University of Wisconsin–Madison sign the Spread the Word pledge

Spread the Word Week came to life not through one single event, but through a series of intentional, personal moments that invited people to reflect, participate, and most importantly, define what inclusion means to them.

It started in a simple but meaningful way. During book club, students were invited to sign a shared banner. But this wasn’t just about adding a name. Each person paused to write on a sticky note what inclusion meant to them. Those notes quickly became something bigger, a collective voice shaped by personal perspective. It set the tone for the week ahead.

Midweek, that momentum carried into a social canvas painting event. Creativity opened a different door, one where inclusion wasn’t just written or spoken, but expressed visually. The activity created space for conversation without pressure, allowing people to connect in a more relaxed, authentic way.

By the time Zumba and Unified basketball brought everyone together, the energy had shifted from reflection to action. The banner was displayed yet again, now layered with meaning from earlier in the week. A simple question of the day, "What does inclusion mean to you," continued to spark conversation, but this was shared in experiences.

people sitting in chair along a wall, all are having a discussion.
Students discussed what inclusion means to them.

And the work doesn’t stop there. The banner will move to the central campus, extending the invitation even further. Because inclusion isn’t meant to stay in one room or one group, it grows when more people are brought into the conversation.

Looking ahead, there’s a clear effort to build on this momentum. Plans are underway to bring these conversations directly into classrooms as part of a broader Unified Champions Week approach. In this next phase, teachers will partner with athlete leaders to share their experiences with Special Olympics and the meaning behind Spread the Word. This effort moves inclusion from being something people participate in to something they understand through lived experience.

a team standing together for a group photo holding a banner, a man is laying down on his side smiling in front of the banner.
After Unified basketball, players took the Spread the Word Pledge