And the awards go to…
On 24 May 2022, two Special Olympics video projects were announced as winners of the 43rd Annual Telly Awards.
The video titled “Special Olympics at New York Fashion Week” is a Bronze Telly Winner in Non-Broadcast - Not-for-profit category. Produced internally by Special Olympics, the video took viewers behind the scenes of a unique gathering in New York City on 9 September 2021 that offered something fresh and inspirational at the New York Fashion Week scene.
Famed fashion photographer and Special Olympics Champion Ambassador Nigel Barker hosted a photoshoot with four Special Olympics New York athletes and two Parsons School of Design students to introduce their collaborative #BeBrave design collection. Wardrobe styling was provided by Jasmine Caccamo with hair and make-up made possible by The Wall Group courtesy of IMG Endeavor who also streamed from behind the scenes with Nigel on IG Live @NYFW. Edelman helped to produce the event and provided public relations expertise.
The School of Strength 4-part video series, produced in conjunction with Rescue/The Behavior Change Agency, took home the Silver Telly for the Series – Online category. The series features Special Olympics athletes and WWE Superstar Becky Lynch leading strength and stretch exercises to improve fitness, balance and flexibility. Additionally, the videos come with a fitness tracker, tools for coaches, tools for caregivers and extra credit exercises.
The series has expanded to include versions in other languages. The Spanish language workout videos called Escuela De Fuerza stars Special Olympics athletes with Special Olympics Global Ambassadors and Major League Baseball Players Willson Contreras and Gleyber Torres. Special Olympics Champion Ambassador and WWE Superstar Drew McIntyre introduces the Chinese language version as well as online fitness routine that serves as a companion video to the Unified Fitness Kit.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe,Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan and Vimeo.